Service / Tech Product Commercials
Launch films for hardware that deserves more than a spec sheet — built around the engineering inside.
Why it works
Technology sells on details: thermals, refresh rates, drivers, sensors, materials. Those details are hard to film and easy to lose in a spec table.
We translate them into visuals people understand in seconds — built with the precision your engineers expect and the drama your launch needs.
Capabilities
Every sequence maps to a real feature, so the film answers the questions customers actually ask.
Performance figures and specifications turned into motion graphics that integrate with the 3D, not pasted on top.
Keynote masters, product-page loops, retail-screen versions and social cutdowns from one production.
Categories
Every category has its own visual language. These are the technical stories CGI can tell for each.
Silicon and cooling hardware are dense, fast and invisible in use — perfect material for CGI.
Panel technology is about speed and precision that a live shoot can't convey.
Audio products are sold on sound you can't see — until it's visualised.
Keyboards, mice and controllers are tactile products; CGI shows the feel.
E-bikes combine industrial design with electrical engineering — both deserve the spotlight.
From wearables to smart devices, clarity and finish decide how premium a product feels.
Deliverables
Final scope, formats and quantities are confirmed in your proposal.
Production process
Six stages with review points, so the final film matches the brief.
We learn the product, the audience, the launch plan and every place the visuals need to run.
References, storyboards and styleframes set the creative direction before anything is animated.
Models, materials and lighting are built and approved on key frames, so the look is locked early.
Camera and product motion are blocked, reviewed and refined against the storyboard.
Final frames are rendered in passes, then composited and colour graded.
Masters and cutdowns exported for every screen and platform in the plan.
FAQ
We work from engineering data — CAD, specification sheets and reference photography — and build review points with your product team into the schedule, so dimensions, materials and features are right before final rendering.
Yes — CGI is widely used for pre-launch campaigns. With accurate CAD data and material references we can produce films and stills before samples are available.
CAD or STEP files are ideal. If they aren't available, detailed photos, dimensions, material references and physical samples can work. After reviewing your brief we'll tell you exactly what's needed.
Cost depends on duration, the number of products and shots, environment complexity and the deliverables you need. Pick a budget range on the contact form and we'll propose a scope that fits it.
It depends on scope. A set of product stills needs far less time than a full commercial with custom environments. Every proposal includes a schedule with review milestones.
Start your project
Tell us what you're launching and when. We'll come back with how we'd film it — in CGI.