Service / Product Visualization
Product visualization.
Photorealistic renders with accurate materials and deliberate lighting — every angle, colourway and variant from a single digital master.
Why it works
One digital twin. Every image you need.
Once your product is built accurately in 3D, any angle, background or colourway can be produced without booking another photoshoot — and every image stays consistent across your store, ads, packaging and presentations.
Photorealistic rendering also makes launch imagery possible before production samples exist, and gives you perfect, repeatable results for product lines that change every season.
Capabilities
Visualization services
Photorealistic renders
Physically based rendering that reproduces how light behaves on real surfaces — for images that hold up at full resolution.
Material accuracy
Metals, plastics, glass, fabrics and finishes matched to physical samples and CMF specifications, including subtle wear and texture.
Product lighting
Studio lighting designed shot by shot to define form, reveal texture and keep branding legible.
E-commerce visuals
Consistent angle sets on white or custom backgrounds, detail crops and 360° turntables across your full range.
Marketing campaign imagery
Hero banners, key visuals and lifestyle composites built for campaigns, retail and out-of-home formats.
Product launch visuals
Pre-release imagery rendered from CAD, ready for announcements, pre-orders and press kits.
Deliverables
What you receive.
- High-resolution stills, up to print-ready sizes
- E-commerce angle sets on white or branded backgrounds
- Colourway and variant sets
- 360° turntables for product pages
- Exploded and cut-away stills
- Layered files for your design team when needed
Final scope, formats and quantities are confirmed in your proposal.
Who it's for
- E-commerce and marketplace listings that need consistent product images
- Pre-launch products that need photorealistic images before samples exist
- Product ranges with many colourways, finishes or configurations
- Packaging, retail and print materials that need high-resolution stills
What helps us start
- CAD files, or accurate reference photos with dimensions
- Finish references and vector logo files
- The angles, backgrounds and image sizes you need
- Marketplace or print specifications, if any
Production process
Discovery to delivery.
Six stages with review points, so the final film matches the brief.
- 01
Stage 01: Discovery
We learn the product, the audience, the launch plan and every place the visuals need to run.
- Brief & objectives
- Product data review
- Scope & schedule
- 02
Stage 02: Concept
References, storyboards and styleframes set the creative direction before anything is animated.
- Moodboards
- Storyboard / animatic
- Styleframes
- 03
Stage 03: Look development
Models, materials and lighting are built and approved on key frames, so the look is locked early.
- Hero model
- Materials & finishes
- Lighting setups
- 04
Stage 04: Animation
Camera and product motion are blocked, reviewed and refined against the storyboard.
- Blocking pass
- Animation passes
- 05
Stage 05: Rendering
Final frames are rendered in passes, then composited and colour graded.
- Render passes
- Compositing
- Colour grade
- 06
Stage 06: Final delivery
Masters and cutdowns exported for every screen and platform in the plan.
- Master files
- Platform cutdowns
- Key-art stills
FAQ
Questions, answered.
What do you need from us to start a CGI project?
CAD or STEP files are ideal. If they aren't available, detailed photos, dimensions, material references and physical samples can work. After reviewing your brief we'll tell you exactly what's needed.
Can you produce multiple colourways and variants?
Yes. Once the product is built accurately in 3D, additional colourways, finishes and angles can be rendered consistently without a new photoshoot.
Which formats do you deliver?
Formats, resolutions and aspect ratios are agreed in each proposal, based on where the visuals will be used — for example websites, social platforms, presentations or print.
Can you create visuals before the product physically exists?
Yes — CGI is widely used for pre-launch campaigns. With accurate CAD data and material references we can produce films and stills before samples are available.
How long does a CGI project take?
It depends on scope. A set of product stills needs far less time than a full commercial with custom environments. Every proposal includes a schedule with review milestones.
Start your project
Your next product deserves a cinematic introduction.
Tell us what you're launching and when. We'll come back with how we'd film it — in CGI.