Service / CGI Advertising
CGI advertising without limits.
Commercials built entirely in CGI — so your product can do things a camera never could, in a world designed around it.
Why it works
Beyond the limits of a film set.
Conventional shoots are bound by physics, locations, prototypes and reshoots. A CGI commercial isn't. The product can look flawless before it's manufactured, the camera can pass through solid objects, and the environment can be built to express the brand rather than found on a location scout.
Because every element is digital, changes stay manageable late into production, and the same assets can power the TV spot, the social campaign and the launch page.
- No physical prototype or studio shoot required
- Camera moves that are impossible in the real world
- Complete control of light, environment and timing
- Assets reusable across the whole campaign
Capabilities
From idea to final frame
Creative direction
Concept, script and storyboard shaped around a single clear message — then styleframes that lock the look before production.
Production design
Environments, lighting moods and look development designed around your brand, not borrowed from stock.
Animation
Camera choreography and product motion designed around the story each shot needs to tell.
Rendering
High-resolution rendering with separate passes, giving control over every highlight and reflection in compositing.
Post-production
Compositing, colour grading, editing, titles and supers, finished to your brand guidelines.
Campaign versions
Durations, aspect ratios and end frames adapted for broadcast, online video, social and retail screens.
Deliverables
What you receive.
- 15-, 30- and 60-second commercials
- Social cutdowns in 9:16, 1:1 and 16:9
- Styleframes and campaign key visuals
- Localised end cards and supers
- Masters prepared to your media and platform specifications
Final scope, formats and quantities are confirmed in your proposal.
Who it's for
- Brands planning a commercial for online video, TV or paid social
- Campaigns that need environments or camera moves a shoot can't deliver
- Marketing teams that want one set of assets for every channel
- Launches where the product can't be filmed yet
What helps us start
- Campaign brief: audience, key message and mandatory brand elements
- Product files or references, plus brand guidelines
- Any script or creative direction you already have
- Media plan: durations, aspect ratios and platforms
Production process
Discovery to delivery.
Six stages with review points, so the final film matches the brief.
- 01
Stage 01: Discovery
We learn the product, the audience, the launch plan and every place the visuals need to run.
- Brief & objectives
- Product data review
- Scope & schedule
- 02
Stage 02: Concept
References, storyboards and styleframes set the creative direction before anything is animated.
- Moodboards
- Storyboard / animatic
- Styleframes
- 03
Stage 03: Look development
Models, materials and lighting are built and approved on key frames, so the look is locked early.
- Hero model
- Materials & finishes
- Lighting setups
- 04
Stage 04: Animation
Camera and product motion are blocked, reviewed and refined against the storyboard.
- Blocking pass
- Animation passes
- 05
Stage 05: Rendering
Final frames are rendered in passes, then composited and colour graded.
- Render passes
- Compositing
- Colour grade
- 06
Stage 06: Final delivery
Masters and cutdowns exported for every screen and platform in the plan.
- Master files
- Platform cutdowns
- Key-art stills
FAQ
Questions, answered.
When is CGI a better choice than a live-action shoot?
When the product isn't manufactured yet, when you need to show internal components or impossible camera moves, or when you want total control of light and environment. For people-led stories, live action or a hybrid can work better — we'll say so honestly.
Can you create visuals before the product physically exists?
Yes — CGI is widely used for pre-launch campaigns. With accurate CAD data and material references we can produce films and stills before samples are available.
How much does CGI advertising cost?
Cost depends on duration, the number of products and shots, environment complexity and the deliverables you need. Pick a budget range on the contact form and we'll propose a scope that fits it.
Which formats do you deliver?
Formats, resolutions and aspect ratios are agreed in each proposal, based on where the visuals will be used — for example websites, social platforms, presentations or print.
Who owns the final visuals?
Usage rights and ownership are agreed in writing in each proposal, so you know exactly how the final visuals can be used before production starts.
Start your project
Your next product deserves a cinematic introduction.
Tell us what you're launching and when. We'll come back with how we'd film it — in CGI.