Pixtrik / The Studio
Built by artists. Driven by technology.
An artist-led CGI studio making films and stills for technology brands — careful modelling, accurate materials, deliberate light and camera.
Studio story
A studio for the products shaping what comes next.
Craftsmanship you can see at 400% zoom. Storytelling you feel at a glance.
Pixtrik is a creative studio focused on premium 3D advertising and product visualization for technology brands. We make the films and stills that introduce new hardware to the world.
Our work follows professional CGI production methods: careful modelling, physically based materials, deliberate lighting and camera, and a milestone-based review process.
Alongside our CGI work, we offer professional video editing and monthly short-form content for creators and businesses, held to the same standard of craft.
- Professional 3D industry experience
- ~7yrs
- Team members led
- ~20
- Cities: Bangalore, Hyderabad, Mumbai
- 3
Founder — Sumit Sharma
Studio-grade craft, applied to technology.
Sumit Sharma founded Pixtrik after around seven years in the professional 3D industry. He worked as an artist at MPC in Bangalore, and his experience spans productions across Bangalore, Hyderabad and Mumbai.
His core expertise is character creation, texturing, shading and CGI production — the disciplines that decide whether a render reads as real. He has also led a team of around 20 people, bringing structured reviews and a consistent production process to shared work.
At Pixtrik, that experience shows up as a structured production process and close attention to material detail.
Areas of expertise
- Character creation
- Texturing
- Shading & look-dev
- CGI production
Our philosophy
Three principles behind every frame.
Precision
Every surface, reflection, material and movement matters.
Impact
Create visual experiences that make technology memorable.
Innovation
Look for the shot that hasn't been made yet, then bring the craft to make it.
Tools we use
An industry-standard toolkit.
Production-proven software for modelling, sculpting, texturing, rendering and finishing.
- Autodesk MayaModelling & animation
- ZBrushDigital sculpting
- Substance 3D PainterTexturing
- Substance DesignerProcedural materials
- Foundry MariHigh-res texture painting
- Arnold RendererPath-traced rendering
- Marmoset ToolbagLook-dev & presentation
- DaVinci ResolveEdit & colour grade
Production process
Discovery to delivery.
Six stages, each with a review point.
- 01
Stage 01: Discovery
We learn the product, the audience, the launch plan and every place the visuals need to run.
- Brief & objectives
- Product data review
- Scope & schedule
- 02
Stage 02: Concept
References, storyboards and styleframes set the creative direction before anything is animated.
- Moodboards
- Storyboard / animatic
- Styleframes
- 03
Stage 03: Look development
Models, materials and lighting are built and approved on key frames, so the look is locked early.
- Hero model
- Materials & finishes
- Lighting setups
- 04
Stage 04: Animation
Camera and product motion are blocked, reviewed and refined against the storyboard.
- Blocking pass
- Animation passes
- 05
Stage 05: Rendering
Final frames are rendered in passes, then composited and colour graded.
- Render passes
- Compositing
- Colour grade
- 06
Stage 06: Final delivery
Masters and cutdowns exported for every screen and platform in the plan.
- Master files
- Platform cutdowns
- Key-art stills
Start your project
Your next product deserves a cinematic introduction.
Tell us what you're launching and when. We'll come back with how we'd film it — in CGI.